Mark McCafferty
Director
Hyper-local sports marketing
OWN THE PITCH
We help football clubs, sports brands, county FAs and institutions turn their audience, content and competitions into sustainable commercial revenue.
£20M
Media revenue generated in 9 months
£100M+
Forward pipeline built
50+
County FAs in England, commercially underserved
01 — THE PROBLEM
76% of marketers can't measure their sponsorship ROI. County FAs aren't equipped to fix that — yet.
Sponsorship is just 10% of total marketing budgets. The other 90% is media — and most sports organisations are invisible to it.
3,200+
affiliated clubs
85,000+
players
02 — THE ACTIVATE MODEL
Three pillars. One integrated commercial engine.
01 — AUDIENCE
Build the audience worth sponsoring
Digital asset development and monetisation of owned and operated media channels.
02 — ENGAGEMENT
Turn sponsorship into a media product
Co-branded content and creative frameworks that drive measurable brand recall.
03 — GROWTH
Reach the budgets sponsorship can't
Sales infrastructure, B2B partnerships and access to media amplification budgets.
03 — WHERE WE WORK
A track record built on real revenue.
Global · Completed
FIFA
Worked with FIFA to add media partnership value to existing global sponsorship packages — helping brands like Visa, Kia and Coca-Cola activate beyond logo placement into content-led media partnerships.
£100M+ partnership pipeline built
Streaming · Completed
FIFA+
Built the commercial media operation for FIFA+, the global streaming platform — creating an entirely new revenue line from scratch.
£20M revenue in 9 months from zero
Southeast England · Active
London FA
Working with London FA — one of England's largest county associations with 3,000+ affiliated clubs — to build their first structured commercial programme.
3,000+ affiliated clubs in scope
Wales · National
Welsh FA
Partnered with the Football Association of Wales to develop their national commercial media strategy, connecting their audience to brand partners seeking authentic national reach.
1.8M registered Welsh football fans
04 — THE TEAM
People who've done it before.
Pitch'd Sport is built by people who've operated at the highest levels of sports media, digital strategy and commercial growth.
Max Raven
Head of Growth Strategy
Ryan Buckley
Head of Audience Growth
Backed by a network of
Production Partners
New Business Agencies
Tech Partners
Content Studios
05 — CONTACT
Ready to activate?
Whether you're a football club, a county FA, a sports brand or an institution — if you have an audience and untapped commercial potential, let's talk.